Cellular Service for
Three Rock Cove and Mainland, NL


Welcome to the communities of Mainland and Three Rock Cove Newfoundland and Labrador, population 502.

Why cellular service?

Today, in 2019, a service most communities take for granted is unavailable to the people of Three Rock Cove and Mainland Newfoundland and Labrador.

The progress so far?

In May 2018, the provincial department of Tourism, Culture, Industry and Innovation announced the Cellular Service Pilot Initiative call for proposals. RDÉE TNL’s was one of six successful projects obtaining this funding.

How much does it cost?

The total cost is $530 221 with $69,159 + HST coming from the community.

No cell service? We're used to it here... doesn’t mean we like it!
We'll let the people of the communities tell you all about it.

Our stories

In an emergency situation

On the road in rural Mainland and Three Rock Cove, there is currently no cellular or VHF (two way land mobile radio system) service that make it possible for an ambulance to reach

  • the transportation department
  • the police
  • the hospital
  • the patient's family

More efficiency

When it comes to the Water and Fire departments, things can get complicated. When the water main broke in Mainland, the town went through 232 000 gallons of water and by the time anything could be done about it, the dam was empty. If cell service was available, the town could

  • send a group text to warn people to put some water in a bucket before the dam runs dry
  • save people from having to go out of the community for water

Keeping up with the times

Most fishermen in Three Rock Cove have retired and hiring people to wait on the beach is not financially viable

  • with no cell service, once off the boat, they have to go home to call DFO (Department of Fisheries and Oceans) to request an observer for the day's take
  • but if the fish sits in the boat too long, there is a financial loss

Sitting by the phone

The Department of Fisheries and Oceans (DFO) dispatches fish observers when boats are offloaded

  • observers cannot be reached once already out on the road
  • observers have to go home after each job to reconnect with the DFO resource center to know which site to visit next

An area of disconnect

When visiting Mainland, there is no tweeting, facebooking or instagramming to share the experience with friends or family

  • the lack of cell service is a hindrance to the local tourism industry
  • word of mouth from visitors about the region is less positive

Missing orders

The only restaurant/convenience store/gas station in Mainland

  • is open 12 hours a day
  • is available for gas 24 hours a day

A service needed in all aspects of our daily lives

«My husband’s snowmobile broke down in the woods 7 miles from our house last winter. He decided to walk and fell in a hole. He couldn’t move. He’s 65. It was freezing. Good thing a friend knew where he usually goes and found him. If we had had cell service, he could've called for help right away.»

— Laura

«I’m trying to start a business in tourism photography on the Port au Port peninsula. It’s really hard to promote my business or sell anything online because we don’t have either cell service or we can’t use the internet unless we are connected to wifi. I can’t manage my business that way.»

— Amanda

«With no cell service, I had to stay at home at all times for my on-call nursing job. If I left home to take care of something for my kids, I’d come back with 5 messages saying you’re supposed to be there to answer. I left that job, it was too hard with the kids.»                   

— Jenna

«I call the job line at the union everyday at 4:30PM to apply for jobs. I can’t leave the house, the cordless phone can’t go far enough. When they call back the next morning, if I’m not there to pick up, they give the job to somebody else.»

— Alban

«My husband and I are out fishing. What if we run out of gas on the boat or our motor breaks down? How do we contact anybody for help? And depending on the wind that day, we could be pushed further and further out to sea. It’s a safety issue for us.»


«When I leave work, I call home and say: I’m leaving work now, if I’m not home in an hour, come looking for me.»

— Amy

A success story

We have reached our goal !!!
TOTAL: $69,159 + HST

What will the money be used for?

For the installation of the SimpleCell infrastructure from Bell Mobility which will allow cellular reception in Mainland and Three Rock Cove.

It will greatly impact the safety of people who live in these communities, attract new residents and improve the economic development of the region.

Who benefits from this service?

The installation of this service will benefit everyone:

those of you who live away and return on occasion, those of you who travel to our region as tourists or for work and those of you in the region who want to make these communities accessible.

A bit of history lives on here. The Port au Port Peninsula is the cradle of francophone Newfoundland. You can still catch a glimpse of fishing boats around the beach.

Being a tight-nit community, you can always meet your neighbours at the local store. And here, you're always welcome!

We thank you for your support!


    Bell Mobility
    Government of Newfoundland and Labrador’s Department of Tourism Culture Industry and Innovation
    Canadian Internet Registration Authority
    Fédération des Francophones de Terre-Neuve-et-Labrador
    CBC’s From Inside the Circle
    F. James Consulting
    Abbotts Home Building Centre
    Conseil scolaire francophone provincial
    Newfoundland and Labrador Credit Union
    Town of Stephenville’s Economic Development Office
    Tourism Southwest
    Abbott’s Home Hardware
    Lourdes Knights of Columbus Medical Services Inc.
    Knights of Columbus
    Association régionale de la Côte-Ouest
    Mainland Heritage Committee
    Mainland Recreation Committee
    Héritage de l’Île Rouge
    Stephenville Esso
    Three Rock Cove Recreation Committee
    Hartery’s Restaurant
    Mainland Gas Bar
    Town of Lourdes
    Lourdes Parish Hall
    Quality Pharmachoice
    Lourdes Superette
    Foot Stop
    The Beauty Barn
    Hometown Furnature
    Smart Image
    Stagg and Stagg
    ICR Building Solutions
    Sunlife Financial
    J. M Delaney
    Colemans Brandsource
    Sunset Gourmet
    Pizza Delight
    Town of Cape St George
    Le Gaboteur
    Ben’s Pharmacy
    Island Studio Art Gallery
    M & F Motors
    Dream Catcher Lounge
    Days Inn
    Community Education Network
    Debbie’s Video Shoppe
    Elaine’s Variety
    Ozzie’s General Store
    Mainland Gas Bar
    Sibelle Productions
    MHA John Finn
    The many individuals, musicians and crafts people who made donations to our project